Forum-by the-Sea (Blvd. Kukulcan, Km. 9.5, Zona Hotelera, Cancún) — This three-level entertainment and shopping plaza in the Zona features brand-name restaurants, upscale clothing boutiques, a food court, and chain stores, all in a circuslike atmosphere. For Spring Breakers the main draws are the nightclubs, Coco Bongo, and Hard Rock Cafe, identified by the massive guitar at the mall entrance. The bungee trampolines set up here during high season are especially popular with children.